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Google Ads Strategy with Kyle Sulerud

Feb 27, 2020

In this episode, Kyle's guest, Nik Armenis will share two ways to hide products from Google Shopping Ads.

Episode notes and transcript:

Feb 24, 2020

In this episode, Kyle answers the question:

  • Is the “audience targeting” feature of Google Ads beneficial?
  • Is “audience targeting” more important than having the right keywords?
  • What is “targeting audience”?
  • What is an “observation audience”?
  • What is an “affinity audience”?
  • Is Google’s data...

Feb 20, 2020

In this episode, Kyle interviews Nik Armenis of Armenis Digital, an agency that primarily focuses on Google Ads for eCommerce. He will answer the questions:

-What makes eCommerce campaigns unique in Google Ads compared to a local business or something else?
-What type of online ad is preferred in Australia?
-Is it...

Feb 17, 2020

In this episode, Kyle answers the questions:

  • Are Google reviews important?
  • Why do reviews matter when you're running Google ads? 
  • Will companies that run Google Ads but don’t have positive reviews have a higher cost per lead?
  • What’s a good thing to put on your landing page for potential customers to see?
  • How can...

Feb 10, 2020

In this episode, Kyle shares 8 money-saving tips for Google Ads in 2020.

Episode transcript and notes: