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Google Ads Strategy with Kyle Sulerud

Dec 30, 2019

Kyle answers the questions:

  • What is the best way to set up Google Ads if you have a local business but non-locals are searching for it as well?
  • How would phrase match keywords and exact match keywords help in targeting your ideal local customers?
  • Can broad match keywords and modified broad match keywords help or...

Dec 26, 2019

Kyle answers the questions:

  • Is Google trying to cut out Google Ads Freelancers and agencies with their AI (Artifical Intelligence)?
  • Are Google Ads freelancers and agencies going to still be in-demand three years from now?
  • Can Google’s AI ever equal human intervention when setting up Google Ads?
  • If you own a business,...

Dec 23, 2019

Kyle answers the questions:

  • What is the best way to exclude cities you don't serve when setting up location targeting?
  • Is adding "exact match keywords" a highly-recommended strategy?
  • Is adding negative keywords manually worth your time?
  • How can you come up with a good list of cities to include in negative keywords?

Dec 19, 2019

Kyle answers the questions:

  • Should we be worried about big advertisers like HomeAdvisor and Angie's List?
  • Are HomeAdvisor and Angie's List aggressive in going after ideal keywords? 
  • What can make any business stand out from competitors?
  • Can small e-commerce businesses afford to compete with big brands when it comes to...

Dec 16, 2019

Kyle answers the question:

  • How should you approach targeting if you have two different products in one website?

Episode resources and transcript: