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Google Ads Strategy with Kyle Sulerud

Oct 30, 2019

Kyle answers the questions:

  • What is a Smart Shopping campaign?
  • What are the advantages and disadvantages of a Smart Shopping campaign?
  • What causes useless impressions and clicks on your Google Ads campaign?
  • What is a Standard Shopping campaign?
  • Which is better: a Smart Shopping campaign or a Standard...


Oct 28, 2019

Kyle answers the questions:

  • What is the first step to take when calculating a budget for Google Ads?
  • Do you need to consider net profit, revenue, gross sales, cost of goods before calculating the budget for Google Ads?
  • What is the ultimate goal when deciding on a budget for Google Ads?
  • Are certain types of traffic...


Oct 25, 2019

Kyle answers the questions:

  • What is a good tool to use to come up with the right keywords?
  • Is there a definite set of ad groups or keywords for all businesses?
  • What is an ad group for?
  • Is it good to use “device preference” at the start of a campaign?
  • Is it good to use “location limit” at the start of...


Oct 25, 2019

Kyle answers the questions:

  • Is Maximize Clicks a good strategy?
  • What happens in your campaign if you choose Maximize Clicks strategy?
  • What is Maximize Conversions?
  • When does Maximize Conversions work?

 

Episode resources and transcript: 


Oct 24, 2019

Kyle answers the questions:

 

  • What is the most important thing to do to reach the right people?
  • How should you set up your Google Ads campaign if you want to target more of the right people?
  • Is it good to be too specific when it comes to demographic targeting?
  • What can you do to narrow-in on the best people to target?