Mar 2, 2020
In this episode, Kyle shares how PPC Agencies can charge clients using different models such as:
- Percentage of ad spend
- Flat monthly fee
- CPM (cost-per-thousand) impressions
- Cost per lead
- Percent of profit
- Project-based
- Hybrid model
Episode transcript and notes: https://googleadsstrategy.com/what-are-some-ways-ppc-agencies-can-charge-clients/