Sep 28, 2020
In this episode, Kyle answers the questions:
- What's the right "goal" to use when setting up a remarketing campaign?
- What's the right strategy to use for a marketing campaign?
- What is the advantage of Cost Per Click (CPC) strategy?
- In what situations can CPC be more competitive?
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Sep 21, 2020
In this episode, Kyle answers the questions:
- If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad?
- Will clicks from the lower position convert better?
- Should you aim for the top position at all times?
- What does it mean when you're losing clicks due to budget?
- What does...
Sep 14, 2020
In this episode, Kyle answers the questions:
- What is Google’s latest update about Search Term Report?
- Did Google mention the “significant” number of users
- What is the estimated % rate of insignificant searches?
- Is this update good or bad for advertisers?
- Are all advertisers experiencing the same disadvantage? Or...