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Google Ads Strategy with Kyle Sulerud

Nov 27, 2019

Kyle answers the questions:

  • Can YouTube Ad targeting be challenging if you are serving a small specific market? 
  • Are niche channels good to target when running YouTube Ads
  • Should you use audience targeting, keyword targeting, and topic targeting all at once to achieve better results? 
  • When is the best time to have different ad groups or separate campaigns?
  • Is “cost per view bidding” a good option when running YouTube ads?
  • Does CPA bidding work when running Youtube ads?
  • Is it better to target specific videos of a channel or just target the channel URL?
  • Is there any software that can help me when it comes to YouTube placement targeting?

Episode resources and transcript: