Feb 20, 2020
In this episode, Kyle interviews Nik Armenis of Armenis Digital, an agency that primarily focuses on Google Ads for eCommerce. He will answer the questions:
-What makes eCommerce campaigns unique in Google Ads compared to
a local business or something else?
-What type of online ad is preferred in Australia?
-Is it better to start with Google Shopping ads for eCommerce
products rather than search ads?
-Do shopping campaigns convert better than search ad campaigns for
e-commerce?
-What are some criteria to look at in order to determine if a
product can do well with Google Ads?
-Is campaign segmentation important when running ads for e-commerce
products?
-Should you segment your ads in terms of products? Or in terms of
profit margin?
-How has Google Ads changed in the last few years when it comes to
e-commerce?
-Is Google trying to emulate a marketplace like Amazon?
-What's the biggest mistake that you see most eCommerce companies
make with their Google Ads?
-What are the top three things that you think eCommerce companies
should focus on with their Google Ads?
Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-ecommerce-with-nik-armenis/