May 24, 2020
In today's podcast episode, Kyle interviews Kevin De Vincenzi, the CEO of Rapid Response Marketing.
Kevin has been at the internet marketing game since 1996.
He shares his insights about display campaigns and guaranteed conversion bidding.
This interview is loaded with takeaways from a guy who started using Google AdWords way back when Google was still charging a penny per click (and he was advertising pagers...yes, PAGERS).
Episode notes and transcript: https://googleadsstrategy.com/google-ads-penny-clicks-and-more/