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Google Ads Strategy with Kyle Sulerud

Jun 9, 2020

In this episode, Kyle interviews Michael Norris, the CMO of He shares some insights about:

  • How to let Google approve ads about CBD products.
  • Their main client acquisition channels these days.
  • The industries of their current clientele.
  • The stark difference between how they handled their clients then and now.
  • What he thinks about Smart Shopping campaigns.
  • The ideal ad spend budget in order for smart shopping campaigns to actually work. (The general rule that they apply)
  • What he thinks about Google's AI. Will it ever take over human intervention when it comes to handling Google campaigns?

Episode notes and transcript: