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Google Ads Strategy with Kyle Sulerud

Feb 24, 2020

In this episode, Kyle answers the question:

  • Is the “audience targeting” feature of Google Ads beneficial?
  • Is “audience targeting” more important than having the right keywords?
  • What is “targeting audience”?
  • What is an “observation audience”?
  • What is an “affinity audience”?
  • Is Google’s data perfect? Does its AI do a good job of determining the right audience?
  • In Google Ads, when should you bid more aggressively?

Episode notes and transcript: