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Google Ads Strategy with Kyle Sulerud

Oct 5, 2020

In this episode, Kyle answers the questions:

  • Will adding a trademark word in the ad copy be a policy violation?
  • How many instances of ad policy violations will Google allow before an account gets suspended?
  • Is the suspension reinstatable?
  • Can you reach out to Google for support?
  • Can you ask Google why your ads are...


Sep 28, 2020

In this episode, Kyle answers the questions:

  • What's the right "goal" to use when setting up a remarketing campaign?
  • What's the right strategy to use for a marketing campaign?
  • What is the advantage of Cost Per Click (CPC) strategy?
  • In what situations can CPC be more competitive?

Check out the blog:


Sep 21, 2020

In this episode, Kyle answers the questions:

  • If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad?
  • Will clicks from the lower position convert better?
  • Should you aim for the top position at all times?
  • What does it mean when you're losing clicks due to budget?
  • What does...


Sep 14, 2020

In this episode, Kyle answers the questions:

  • What is Google’s latest update about Search Term Report?
  • Did Google mention the “significant” number of users
  • What is the estimated % rate of insignificant searches?
  • Is this update good or bad for advertisers?
  • Are all advertisers experiencing the same disadvantage? Or...


Aug 24, 2020

In this episode, Kyle answers the questions:

  • What is Google’s take on double serving ads?
  • Why do companies run double-serving ads despite the high cost of advertising?
  • How do you go up against someone who is running three different ads against your single ad?

Read the blog here:

http://googleadsstrategy.com/